Posts Tagged ‘nielsen ratings’

Tiger Woods won’t be holding a golf club until 2009!

Thursday, August 14th, 2008
Tiger Woods won't be holding a golf club until 2009!

Tiger Woods won't be holding a golf club until 2009!

It looks like Tiger Woods won’t be holding a golf club until 2009 folks.  Well, that’s what I expected after all those surgeries but the real bad news is for the PGA Tour sponsors.

With absence of Tiger Woods, TV ratings have dropped over 50% over last year.  That won’t be a big problem for most folks but for people who are sponsoring the tournaments, they are really losing 50% of their ad revenue.

What’s amazing is that a single human being can effect the TV ratings, especially when you consider the other 200 top players in the world.

Yes, most people would like to watch #1 golfer in the world, not #2 or #3.

As for waiting, I am also really tired of watching golf tournaments without Tiger.

My typical thought process when watching a major these days, “If Tiger was playing, he’s probably going to be 3 better than the field, of course leading the tournament”.

I am sure Padraig Harrington will have plenty to worry about when Tiger comes back.  In the meanwhile, he’s free to take all the freebie tournaments as he can.

Excerpt from LA Times:

“As far as swinging a club, that’s not going to happen until next year,” Woods wrote in a blog on tigerwoods.com. “I just don’t have a choice. We simply don’t know what type of swelling there would be or if there would be any residual effects the next day once you start wheeling and dealing on the knee.

Without Woods, the Nielsen ratings for the last two majors were dramatically lower, despite consecutive inspiring victories by Padraig Harrington.

The PGA Championship on CBS had a final-round overnight rating of 3.0, a drop of 55% from last year when Woods won. And the final round of the British Open on ABC had an overnight rating of 3.5, a decrease of 14.6% from last year.

If the Ryder Cup on NBC can’t deliver big numbers, without Woods, it doesn’t bode well for the upcoming FedEx Cup series, in which Woods won $10 million last year.

One thing I realized though, “Tiger Woods is golf, golf is Tiger Woods“.  Without Tiger, there would be no $10 Million in prizes, we might still have boring PGA Tour pros fighting for $1 Million.

At least for the time being that Tiger Woods is breathing, we will get to be part of golf where purses are worth 10 times more than what they should be.